North Hollywood, CA – October X, 2016 – F84 Games (www.f84games.com), an independent digital and games studio, today launched the first product in their partnership with Tootsie Roll Industries, Inc., to develop upcoming digital campaigns for its Tootsie Roll products. The creative collaboration will see one of the country’s largest candy brands leverage interactive entertainment within its digital strategy to tap into existing fans and attract new consumers. This first initiative – ‘Tootsie POP’ – showcases several candy products and feature everyone’s favorite lollipop.
‘Tootsie POP’ is a fun and delicious puzzle adventure that will take you through the colorful candy-flavored world of Tootsie. ‘Tootsie POP’ will invite Tootsie Roll fans and general consumers to:
The ‘Tootsie POP’ campaign will be supported by numerous digital touch points including online video and banner advertising spots, customer e-marketing, in-store promotions as well as publicity and social media outreach.
“Tootsie Roll has phenomenal brand awareness and nostalgia having played a key part of Americana pop culture over the past century,” said Jeff Hardy, Founder & CEO of F84 Games. “We are excited to creatively partner with their team and execute on new ways to bring the brand’s story to life through digital media for the next generation.”
“Tootsie Roll continues to explore new platforms as they look to innovate and increase their consumer engagement,” commented Cynthia Hall Domine, president and founder of Synchronicity, Tootsie Roll’s licensing agency, “Floor 84 Studio is best known for fusing fun and effective interactive campaigns with household names, and we are excited to build on this partnership and release the campaign shortly.”Back To News
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